Build Better
with Mitsubishi Electric
The bones of your building. Escalators, elevators, HVAC—all that infrastructure that sure, is necessary. But (let’s be honest) you don’t notice unless it’s not working properly. It’s the “out of sight, out of mind” mentality.
It’s also the little strategic gem my copywriting partner (Kasey Ahlstrom) and I decided to focus on with these awareness pieces for Mitsubishi Electric.
I focused the art direction on revealing the ‘bones’ of various building infrastructures, creating an x-ray-like overlay revealing the essential role Mitsubishi plays in its successful operation.
The best ideas are the product of a great team.
Art Director: Yours Truly
Copywriter: Kasey Ahlstrom
Creative Directors: Josh Ormond & Tommy Currit
Group Creative Director: Jon Guest