Bethany Boss, Design Thinker

Sr. Art Director

 Illustration

 

Shown above is a lucky limerick postcard created to celebrate St. Patty’s Day at MRM//McCann. The witty Jessica Reschke crafted three unique limericks, so no two desk mates received the same note. Employees arrived at work to find this postcard waiting for them at their desks, along with chocolate coins and an invite to a St. Patty’s Day party later that day.

 

Brand illustrations created for local paint company

 

Shown above are a handful of the metaphorical illustrations I created for Verizon. It can be tricky visualizing things “cold chain serialization” or “condition-based maintenance.” My goal in creating these illustrations was to help make these topics more easily digestible.

 

Payment security illustration series (click to enlarge)

 

When copywriter Genevieve Mount and I volunteered to create the agency’s desk drop for Valentine’s Day, we decided to try something a bit cheeky. The previous year I had created a very sentimental desk drop, custom die-cut with a wax seal and everything. But to keep everyone at the agency on their toes, we took a different approach this year. The result was this unorthodox little love note (HR-approved). The notes were delivered to everyone’s desk with a freshly-baked red velvet cookie and a ticket to the office V-Day party later that day.

 

Earth week illustrations for agency initiatives (click to enlarge)

 

Poster series and email promoting creative offsite event

 
 

Hey, you’re on a roll! Check out my portraiture page next.