Smart Match
CLIENT
Verizon x Amazon
CAMPAIGN
Smart Match
INDUSTRY
Advertising
When Verizon asked us to bring 5G Home Internet to life, we knew a wifi-only story wouldn’t be enough.
So we expanded the narrative, partnering with Amazon to create ‘Smart Match.’ The spots feature Amazon’s smart home devices running on Verizon’s ultra-fast connection. It’s a match made in 5G heaven.
The Challenge
Verizon’s new 5G Home Internet was unfamiliar territory for most consumers. Most people associated 5G with smartphones—not home internet. Our campaign needed to build awareness while also delivering just enough product clarity to make it click.
Target Demographics
To reach consumers across the tech-savvy spectrum, our team defined three tech personas: the minimalist, the functionalist, and the guru. The campaign’s hero video featured all three, while tailored videos fueled social targeting and influencer content.
