Data Breach Investigations Report

For over a decade, the annual Data Breach Investigation Report (DBIR) was the go-to resource for cybersecurity. But after 12 publications, readership was starting to plateau.

As the leading creative for the next annual DBIR campaign, my primary goal was to make this data-dense, 120-page report more digestible and accessible than ever before—with a smart campaign to revitalize the report. I focused on smart, intentional design. It was imperative not to lose the smart insights that readership had come to expect. But I did simplify the visuals. Unlike other business and security reports, I avoided stock photography, iconography, or other filler visuals—instead opting to let the data be the visual hero throughout the report and the report’s campaign materials. The campaign went beyond just the security report itself. I also designed an executive summary, various industry-specific vertical reports, multiple infographics, a webinar event, contributor badges, email campaign, and more. Each was crafted with the same cohesive aesthetic that showcased the report’s data as the key visuals. Because why complicate the pieces when the data itself is so alluring?