More Power to You
CLIENT
Microsoft 365
CAMPAIGN
More Power to You
INDUSTRY
Advertising
Microsoft helps you power-up your everyday.
Maybe you’re creating a party invite in Microsoft Designer—or backing up photos on Microsoft OneDrive. Microsoft 365 brings more power to you so you can conquer what’s next. The ‘More Power to You’ campaign was about relaunching Microsoft 365 for consumers. It’s not just a work tool anymore. And with Microsoft’s AI assistant (Copilot) now available directly in each Microsoft app, it’s time for users to dream bigger, think bolder, dare greater.
The Challenge
Before this campaign, most people had heard of Microsoft 365—but they also considered it just a work tool. Microsoft wanted to shift market perception by showing consumers how Microsoft 365 apps can empower them in their day-to-day lives. We also needed to highlight the key features and benefits of Microsoft’s AI assistant, Copilot, which is now available directly within any Microsoft 365 app.
Campaign Expansion
After the initial campaign launched, I was brought on to creative direct the campaign’s expansion into international and student markets, lead the social and digital campaign, and produce two new videos—this time with a security focus. It was a small, nimble team made up of some of the campaign’s pioneers (shoutout Melissa Ditson, Jessica Ercanbrack, and Stephanie Matsen!), plus new faces. Together, our focus on this new set of videos was showing how Microsoft 365 helps users safely and securely get things done.