Hey, I’m Bethany — a creative director who loves getting hands-on, and just as much, watching someone else run with it.

Over 15+ years, I’ve worked across advertising, identity systems, product design, photography, and video — which means I don’t just direct the vision, I can build it. Need a brand system, a campaign concept, a working prototype, or a shot list? I can take it from idea to execution myself, or just as easily guide a team through it.

I think of myself as a brand chameleon: I dig into your brand’s DNA, stay true to its core, and find creative solutions built for your specific challenge (not for my portfolio or the next award show). Teams bring me in when they need someone who can move fast, read the room, raise the craft, wow the clients, and keep things both strategically sharp and visually sharp.

Outside of work, I’m probably crafting another homemade latte syrup, losing a fight with my patio garden, or reading (gotta chip away at my 50+ books a year rule, send recs!). I live in Chicago with my husband and our dog Honey, who converted him into a dog person against his will.