Verizon’s most exclusive summit needed a visual revolution.

Every year, Verizon's top leaders gather for an invitation-only summit—a chance to step back from day-to-day operations and chart the company's future. For this edition, the goal was to inspire executives to challenge the status quo and see their business from entirely new angles. The event anthem captured the ambition: "We don't wait for the future. We build it."

As lead creative and art director, I built a visual identity around kaleidoscopes—patterns that shift with every turn, revealing new perspectives from the same elements. The design system surrounded attendees with these dynamic, symmetrical visuals across the venue, materials, and touchpoints. It wasn't just decoration; it was a provocation designed to make seeing differently feel inevitable.