Verizon’s Executive Summit
Verizon’s executive summit needed a reset.
After a turbulent year, the goal was to inspire Verizon execs to challenge the status quo and view business from new perspectives. The event’s anthem—‘We don’t wait for the future. We build it.’—mirrored this focus. As the lead creative and art director, I illustrated this battle cry with a design system built around kaleidoscopes.
CLIENT
Verizon
PROJECT
Annual Executive Summit
INDUSTRY
Advertising (B2B),
Events & Experiences
A NOTE ON THE ART DIRECTION:
Kaleidoscopes have beauty and symmetry that invite you to pause, to linger. By surrounding summit attendees with beautiful kaleidoscopic images, my goal was to provoke altered perspectives. After all, this wasn’t just a summit; this was an invitation for Verizon’s executive leadership to mold the future by seeing and doing things in ways they’d never considered before.
