Paytm is the largest fintech you’ve never heard of.

It's India's super-app for cashless payments, launched long before Venmo or Apple Pay. Backed by Berkshire Hathaway and SoftBank, Paytm scaled rapidly, revolutionizing India's economy and providing digital wallets to millions. But explosive growth came with a cost: They became a magnet for fraudsters.

Pi is Paytm's in-house fraud and risk management platform, protecting against bad actors and preventing millions in losses annually. When other fintechs faced similar challenges, Paytm saw an opportunity to scale Pi into a standalone SaaS product. I was brought on as Creative Director to build Pi's global brand identity from the ground up and lead its North American launch—from naming and visual identity to go-to-market strategy and product design.