More Power to You
Microsoft helps you power-up your everyday.
Maybe you’re creating a party invite in Microsoft Designer—or backing up photos on Microsoft OneDrive. Microsoft 365 brings more power to you so you can conquer what’s next. The ‘More Power to You’ campaign was about relaunching Microsoft 365 for consumers. It’s not just a work tool anymore. And with Microsoft’s AI assistant (Copilot) now available directly in each Microsoft app, it’s time for users to dream bigger, think bolder, dare greater.
CLIENT
Microsoft 365 x Copilot
CAMPAIGN
More Power to You
INDUSTRY
Advertising
The Challenge
Before this campaign, most people had heard of Microsoft 365, but considered it a work tool. Microsoft’s goal was to shift market perception, showing consumers how their apps could empower them in their personal lives too. The challenge was to show this while also highlighting the in-app benefits of Microsoft’s new AI assistant, Copilot.
Campaign Expansion
After the initial campaign launched, I was brought on to creative direct the campaign’s expansion into international and student markets, lead the social and digital campaign, and produce two new videos—this time with a security focus. It was a small, nimble team made up of some of the campaign’s pioneers (shoutout Melissa Ditson, Jessica Ercanbrack, and Stephanie Matsen!), plus new faces. This evolution targeted a new audience and focused on Microsoft 365’s security benefits.